Introduction
DEEPRX LIMITED (referred to throughout this policy as the Company, we, us or our) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit our website at https://www.deeprx.lat, contact us, or use the services we provide.
The services and this website are developed and operated by the developer DeepRX. DeepRX designs, builds and maintains the technical systems described on this site, and in that role the developer processes information on behalf of the Company in accordance with the practices described below.
Please read this policy carefully to understand our approach. By using our website or engaging with our services you acknowledge that you have read and understood the practices described here. If you do not agree with any part of this policy, please discontinue use of the website and contact us with your concerns.
We apply the principle of data minimisation throughout our work. We collect only the information that is genuinely necessary to respond to you, to deliver the services you request and to keep our systems secure. We do not collect information for its own sake, and we regularly review the data we hold to ensure it remains accurate and relevant.
Scope of This Policy
This policy applies to information we collect through our website, through email and telephone communications with our team, and through the provision of our computer systems design and computer integrated systems design services. It also applies to any information you provide when you submit an enquiry through our contact form.
This policy does not apply to third party websites, applications or services that may be linked from our site. Those services have their own privacy practices, and we encourage you to review their policies before providing any personal information to them.
Where we process personal information on behalf of a client as a service provider, the client remains responsible for determining the lawful basis of processing, and this policy describes our role in supporting that processing responsibly.
We are committed to complying with all applicable data protection laws and regulations in the jurisdictions where we operate. If a specific legal requirement in your region imposes additional obligations on us, we will honour those obligations and reflect them in our practices.
Information We Collect
We collect several categories of information depending on how you interact with us. This information allows us to respond to enquiries, deliver services and improve the experience of our website.
Information you provide directly
When you contact us by email, telephone or through our contact form, we may collect your name, email address, telephone number and any details you include in your message. This is the primary personal information we hold, and we use it only to respond to you and to provide the services you request.
Information collected automatically
When you visit our website, certain technical information may be collected automatically, including your internet protocol address, browser type, device type, operating system, referring pages, pages viewed and the date and time of your visit. This information is used to maintain the security and performance of the site.
Business information
If you engage our services, we may collect business contact details and information about your organisation that is necessary to perform the engagement, including project requirements, system specifications and billing information.
We do not intentionally collect sensitive categories of personal information, such as health, genetic or biometric data, through this website. Please do not submit such information to us unless it is strictly necessary and you have agreed to its processing.
Information from service use
When you use our services, we may collect technical information related to the systems we design and operate on your behalf. This may include system logs, performance metrics, configuration details and diagnostic data. Such information is processed solely to deliver, maintain and improve the services under the relevant agreement, and is handled with the same care as any other data we hold.
How We Use Information
We use the information we collect for limited and clearly defined purposes. These purposes are designed to provide you with a reliable and professional service.
- To respond to enquiries and communicate with you about your requests.
- To provide, operate and maintain our website and services.
- To deliver computer systems design and computer integrated systems design services under a contract with you or your organisation.
- To improve our website, understand how it is used and diagnose technical problems.
- To maintain the security and integrity of our systems and to prevent fraud or abuse.
- To comply with legal obligations, including record keeping and regulatory requirements.
We do not sell your personal information, and we do not use it for purposes that are materially different from those described in this policy without first notifying you.
We limit access to personal information to those employees, contractors and service providers who need it to perform their duties. Everyone who handles personal information on our behalf is subject to confidentiality obligations, and access is reviewed regularly to ensure it remains appropriate.
Legal Bases for Processing
Depending on the jurisdiction in which you are located, our processing of personal information is based on one or more lawful grounds. These may include the performance of a contract with you, our legitimate interests in operating and improving our business, your consent, or compliance with a legal obligation.
For example, when you contact us with an enquiry, we rely on our legitimate interest in responding to you. When we provide services under an agreement, we rely on the necessity of processing to perform that agreement. Where consent is required by law, we will obtain it before processing and you may withdraw it at any time.
If you have questions about the specific legal basis that applies to a particular processing activity, please contact us using the details in the contact section of this policy.
Analytics and Usage Data
We may collect aggregated, non identifying usage data to understand how visitors interact with our website. This data may include the number of visits, the pages most frequently viewed, the approximate geographic region of visitors and the types of devices used.
This information is used in aggregate form to improve content, navigation and performance. It does not identify you personally and is not combined with personal information in a way that would allow us to link behaviour back to an individual.
Where we use third party analytics providers, those providers process usage data on our behalf under contractual obligations that restrict their use of the information to the purposes we specify.
Any analytics we employ are configured to minimise the personal information captured, for example by anonymising internet protocol addresses and disabling cross site tracking. We do not combine analytics data with personally identifying information for the purpose of building individual profiles.
International Data Transfers
DEEPRX LIMITED is based in Hong Kong (HK), and our systems and service providers may be located in other countries. When we transfer personal information across borders, we take appropriate steps to ensure that the information receives a level of protection consistent with this policy and with applicable law.
Where required, we rely on appropriate safeguards such as standard contractual clauses or equivalent mechanisms recognised under applicable data protection law. If you have questions about the safeguards we apply to international transfers, please contact us.
We store and process information using infrastructure and service providers located in a number of regions. Regardless of where information is processed, we apply consistent technical and organisational safeguards and require our providers to do the same, so that the protection described in this policy follows your data wherever it travels.
Data Retention
We retain personal information only for as long as is necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law.
Enquiry and correspondence records are typically retained for a reasonable period to allow us to follow up and to maintain an accurate history of our communications. Information processed in connection with a client engagement is retained in accordance with the terms of the relevant agreement and any applicable legal or regulatory obligations.
When personal information is no longer needed, we securely delete or anonymise it. Aggregated and anonymised data may be retained for analytical purposes because it cannot be used to identify you.
Retention periods are determined by reference to the type of information, the purpose for which it was collected and any legal obligations that require us to keep records. At the end of the applicable period, information is removed from our live systems and from backups in the ordinary course of our deletion cycles.
Data Security
We implement appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, disclosure, alteration and destruction. These measures include encryption, access controls, secure network design and regular review of our security practices.
Our approach to security is grounded in the computer systems design discipline that defines our work. We apply the same rigorous standards to protecting your data that we apply to building dependable systems for our clients.
No method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
We review and update our security measures on a regular basis to address evolving threats. Our team monitors systems continuously for unusual activity and responds promptly to any suspected incident. In the event of a data breach that affects your personal information, we will notify you and the relevant authorities in accordance with applicable law.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information. These rights may include the right to access, correct, delete, restrict or object to the processing of your information, and the right to data portability.
- Access: request a copy of the personal information we hold about you.
- Correction: ask us to correct inaccurate or incomplete information.
- Deletion: request that we delete your personal information in certain circumstances.
- Objection and restriction: object to or ask us to restrict certain processing activities.
- Portability: request your information in a structured, commonly used format.
To exercise any of these rights, contact us using the details below. We will respond within the timeframes required by applicable law and may ask you to verify your identity before acting on a request.
If you believe that your rights have been infringed, you also have the right to lodge a complaint with a supervisory authority in your region. We encourage you to contact us first so that we can attempt to resolve any concern directly and promptly.
Privacy for Children
Our website and services are intended for businesses and professionals and are not directed to children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information promptly.
If you believe a child has provided us with personal information, please contact us so that we can investigate and remove the information.
Third Party Services
Our website may contain links to third party websites or integrate with third party services. These links are provided for your convenience, and we are not responsible for the privacy practices or content of those external sites.
When you leave our website and interact with a third party, that party will have its own terms and privacy policy that governs the collection and use of your information. We encourage you to review those documents before providing any personal information.
Where we engage third party providers to process data on our behalf, we select providers carefully and enter into written agreements that require them to protect the information and to process it only in accordance with our instructions. We remain responsible for the information we entrust to them.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make material changes, we will update the effective date at the top of this page and take reasonable steps to notify you, such as by posting a notice on our website.
Your continued use of our website after any changes to this policy take effect constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact Us
If you have questions, concerns or requests regarding this Privacy Policy or our privacy practices, please contact us using the details below.
DEEPRX LIMITED
Rm H2 4/F CENTURY INDL CTR
33-35 AU PUI WAN ST FO TAN
Sha Tin, Hong Kong (HK)
Email: help@deeprx.lat
Phone: +16067753920
Website: https://www.deeprx.lat